CreativeCombination (CC)
CreativeCombination is a model I have developed to assist myself when I think up new products and when I want to make dreams more tangible - maybe it will also benefit you? The CC is part of a bigger plan on how to create a future consumer landscape (and how to change mentality about products, services and the way companies work), but until the other tools are developed you will have to do with this.
(click on picture to enlarge)
Product & Price
As you will notice, then I haven’t included ”the product” or ”the price” anywhere in the model. The product isn't directly there because the model basically represent the product or should be the final product and since price is a relative term I decided not to include it as a parameter to “fit” a specific market.
The CC is a holistic approach to make the intangible tangible on all stages, and though it is mainly a tool for new product development it is not limited to this.
I believe that Dream/Vision & Idea/Concept & Company & Client/Consumer affect each other interchangeably and being able to manage this process is crusible for acrhieving success, now and in the future.
The four layers in the model are:
1: Dream/Vision
2: Idea/Concept
3*C's if Interaction (Connectivity - Co-creation - Community)
Technology (Today - Tomorrow)
Inpiration (Yin-Yang and the Love&Hate)
Sustainability (Environmental, Economical and Social)
Values (Obvious & Virgin Values)
3: Company
People
Promotion
Place
Philosophy
4: Client/Consumer
Any comments or questions you may have can be e-mailed to me:
Why the CC?
The CC because the world is getting smaller and the consumers smarter. What will companies do when marketing will no longer work in some years? And consumers are unwilling to forgive companies for the bad they have done, though they had the chance to make up for it?